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What Helps Drive The Interactive Advertising Agencies Vision...? Print E-mail
Monday, 30 July 2007

Interactive Advertising Agencies are now in a position to offer interactive content to advertisers across various multi-media platforms.

Interactive Advertising Agencies work with major brands to deliver interactive advertising and other web 2.0 applications in today's online environment.

Interactive advertising offers a compelling experience drawing on the power of broadband to deliver a high-speed, video-rich experience that draws the participant into a sophisticated web of data capture, search and quick intuitive response mechanisms.

High end software such as Microsoft Mediaroom enable this sophisticated delivery of connected entertainment experiences such as dynamic video-on-demand portals, casual games and interactive TV services to audiences.

Companies such as Vizi|Media a professional interactive advertising company that utilizes innovative brand marketing approaches to create effective campaigns designed to bring advertisers and their audiences into a more responsive relationship.

EyeWonder, Inc., is another rich media agency and one of the industries fastest-growing innovators. The company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the stronger interactive advertising campaigns that are compatable with more of today's top browsers and operating systems.

While in the UK BT Vision, BT's digital TV service promises to deploy "the most compelling interactive advertising opportunity in the UK, and we are delighted to offer advertisers and their agencies a presence on our platform," according to Dan Marks, CEO BT Vision.

One of the newest trends in interactive advertising is the emergence of ad funded mobile games and a number of services have launched recently. Greystripe and Hovr, both based in the United States, are the highest profile companies in this sector.

Also Israeli mobile operator Cellcom announced the results of its advertising funded mobile games trial.

They offered subscribers free game downloads. Advertisers included Nokia, McDonalds, Diadora, Samsung, Adidas and Walt Disney. Interactive Advertising Agencies McCann Digital and Saatchi & Saatchi participated in the month-long pilot which produced a 19 per cent acquisition rate and a 44 per cent click through rate.

However, according to Greg Stuart CEO of the IAB: "Click Measurement is the next phase of the Interactive industry's groundbreaking Global Measurement Guidelines initiative."

"These guidelines are essential in order to demonstrate our continued commitment to being the most accountable advertising medium and providing marketers with the highest possible level of transparency."

"Agencies and marketers should feel assured that the Interactive industry is striving for increased reliability and consistency through the guideline-setting process and through their support for audits," he emphasised.


Further information and articles on interactive advertising agencies can be accessed at our web site:

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